Powerplay’s proud history
We have the experience and know-how to manage the behind-the-scenes details so you can focus on your employees, culture, and results.
How a fateful college in course in Economics changed the career course of Founder and CEO Jay Fox.
Jay grew up in the family business of mortgage banking, and even as a teenager he dreamt of building a national brand mortgage lending company.
While at George Mason University, like most students, he explored other subjects and majors including pre-med and psychology, eventually deciding upon a degree in Economics.
Economist James M. Buchanan, the winner of the 1986 Nobel Memorial Prize in Economics, and his team of professors were gaining traction when Jay took a class on Public Choice theory during his Junior year. He was immediately fascinated by how the analysis of human verbal and behavioral patterns combined with financial analysis could be used to predict political races. He had no interest in politics. It was the study of what motivated people to act, positively or negatively, that captured he found so appealing. A seed was planted.
But upon graduation, Jay rolled back to the family business. Fox Mortgage Associates was thriving! Entrepreneurship, mortgage banking and playing sports were the full scope of his worldly focus. However, after a few years, it was evident that the mortgage banking business was not a true passion. His mind kept thinking back to his college years and the study of motivating people.
In 1993, Jay was unexpectedly introduced to an intriguing young woman, who happened to be wearing a white light-weight jacket with a Masters logo on it. Being a golf fanatic, he was instantly curious as to how she came to be wearing such a prized possession.
“Did you attend the tournament?”, he asked.
She said, “Yes, we just got back last week.”
Shocked and with a hint of disbelief, he asked, “How in the world did you get tickets to The Masters?”
“I’m in the ticket and hospitality business,” she replied.
Dee Dee and Jay hit it off immediately and were engaged within three weeks. That’s right, only three weeks! One year later, they were married. When you know, you know.
Two years later (1995), Jay officially exited mortgage banking and co-founded a sporting event focused hospitality and event management business. The thrill of designing programs and seeing customers experience the Super Bowl, Masters, Final Four and other iconic events for the first time was deeply rewarding. And the better experience the customers had, the more rewarding it was for Jay’s entire team.
A stellar reputation and valued customer relationships eventually lead to requests to manage incentive employee recognition, sales channel, and incentive travel programs.
In 2001, after selling his first event company to his partner in 1999, Jay founded PowerPlay, a full-service meeting, incentive, and event company. At long last, the fulfillment of an inspiration he couldn’t shake from a college class decades earlier. And proof of how impactful inspiration can be on human behavior.
To be the most impactful meeting, incentive, and event solutions provider in the world.
Creating reward and recognition solutions that create long-term value, loyalty, and growth.
You'll be surprised at how well we listen.
employees’ satisfaction, loyalty, & productivity customers’ satisfaction & loyalty company’s revenue and profitability
The Power of TRUST
From competency to goodwill, our Mission, Vision, Goals, and Values all ladder up to one thing: Trust. Without it, nothing else matters. Harvard studies have proven that “High-Trust Companies” report:
- 106% more energy
- 76% more engagement
- 74% less stress
- 50% higher productivity
- 29% more satisfaction with their lives
- 13% fewer sick days
PowerPlay’s Four Cornerstones of Trust
- Do things right
- Do the right thing
- Be transparent
- Be proactive
MEET THE TEAM
Do it with passion or not at all.
– Rosa Nouchette Carey
CEO and President
V.P. of Commercial Operations
V.P. of Program Operations
Director of Event Operations
Executive Creative Director
V.P. Business Development & Marketing
Manager of Finance & Operations